This Tutorial contains 2 Papers
Be sure to follow the grading form attached to this assignment.
Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs a communication strategy for a new product they are launching soon.
Choose ONLY ONE of the following:
Health spa launching a new weight loss treatment
Insurance company launching a new medical product for the exchange
Hospital system launching a new diabetes program
Medical device manufacturer launching a new metal alloy prosthesis
Select your own company and product with approval from your instructor
Prepare a paper in which you create a 12-month communication strategy for your client. The communication strategy paper is 800-1,000 words in length (not including the title and reference pages). The paper discusses the following, in sections and in the same order you see below:
A brief description of the product or service the team will launch
Describe the target audience, including its specific demographic characteristics. Discuss why this is the correct target audience for this product (or service).
Discuss the messages and communication activities the team will use. Discuss your rationale for using them.
Discuss how different communication modalities would be effective in marketing your product or service to different age groups
Discuss the concept of an integrated communication campaign. Describe what it is; then discuss how your team would use it to reach your target audience.
Discuss the concept of transparency. Describe what it means; then give specific examples of successful industries or companies that have used transparency to enhance their effectiveness. Discuss how the team would apply this to your strategy.
Format your assignment according to APA guidelines.See grading form for details.
Cite three peer-reviewed, scholarly, or
THE NEW DIABETES PROGRAMMISSION AND GOALSThe mission of our new diabetes program is to prevent diabetes and its complications through professional training, health promotion, treatment and research, and patient education. The vision of our new diabetes program is to serve as a national resource in the teaching and treatment of diabetes mellitus, which in finding a cure for common forms of diabetes through basic and clinical research. Our program wishes to take on full responsibility for the particular needs of all diverse people that suffer from diabetes in our community. The goals of our new diabetes program are to provide new activities that will allow us to recognize and prevent the development of this harmful disease. THE FOUR TYPES OF COMMUNICATION1Advertsing 2Public Relatons3Sales Promotons4Online MediaThe successful marketing of our new diabetes program will be imperative to its success. Therefore, we will be using these four types of communication to get the word out. AUDIENCE AND MARKET1Children2Young Adul±s3Adul±s4Senior CitzensThe New Diabe±es Program1